Comparing consultancies and agencies, the first impression is that they are very similar, almost the same. But there are some crucial differences. Based on these differences, I will present some recommendations for new media agencies to reduce risks and maximize the ROI.
Starting with the similarities:
Both sell manpower and rely on the knowledge of their employees [...]
During the time in which a consultant is being trained or does research, we can’t bill his hours, plus we might need to invest in off-the-job training. Will we need to increase the billing price for this consultant by 1.5$ for each dollar invested into his knowledge acquisition?
I’ve visited a very interesting session about knowledge management at the 3rd barcamp in Berlin held by Stefan Ehrlich from T-Systems Multimedia Solutions. He stated that their approach is NOT directing knowledge from people to documents because that is quite challenging and expensive. Their approach is people to people.
Another guy added to the discussion (and nailed it) that actually [...]
Nassim Nicholas Taleb presented a quite interesting idea in his book The Black Swan: Categorizing work into scalable and non-scalable work. A non-scalable job would be one where the outcome (or income of the professional) varys from the amount of work an employee does and is confined by the amount of work he as a [...]
