“In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge” (Inkujiro Nonaka, ). Western view = company is information processor, formal / quantifiable knowledge is key, Japanese view = managing the creation of new knowledge – for innovation. “The key to this process is personal commitment, the employees’ sense of identity with the enterprise as its mission.” But the article is more about the manufacturing industry. Partly my focus but not fully. Key words: Articulation and then internalization – both need “the acitve involvement of the self – that is, personal commitment”.
Source: Dale Neef and Gerald Anthony Siesfeld and Jacquelyn Cefola (1998), The Economic Impact of Knowledge, Butterworth-Heinemann.