Take these sub-definitions of knowledge:
- knowledge from the experience of past projects encompases process and client-specific knowledge. This deduces a higher probability of a successful implementation.
- knowledge of technology and/or special skills increases the probability that the professional service provider is capable of implementing what he has promised and reduces the risk of time-consuming learning on-the-job (eventual prolongations)
Now apply these fields to a professional service provider that has a low brand recognition and in my assumption also a small list of references. My visual outcome: